So much more than a logo, a proper corporate identity is driven by research, competitive analysis, and an artistic hand that listens first to your long-term business goals. Why? Because, should your goals fall out of sync with the direction of your identity, brand disharmony and disintegration are next. We won’t let that happen.

Websites can be enormous undertakings for the average business. We understand. So we offer a process that makes life easier on you. Not sure how to integrate your brand platform? We are. We place it right at the center of every aspect of the UX (user experience) and UI (user interface). In fact, our knowledge of targets, design, and branding differentiates everything we do. This is one stop for your website needs. And it begins with Element. Click here to see our process.

Element Advertising finds it slightly funny that a new emphasis has been placed on integration. We’ve long felt that integration = a strong adherence to a graphic standard as guided by brand strategy. Or in plain, simple terms, using different media vehicles to reinforce a central message creatively is just good marketing.

This could be video content that engages your target, without resorting to the silliness of a cat who plays the keyboard. Or graphically rich content your targets want to share with their friends because it enhances their personal brand. This is interaction via iPhone apps or video games or Facebook contests that support the core aspects of your brand. If content is king, then we’re the talented feudal serfs who make it all happen.

The worm has officially turned. You now need PPC. You need Google AdWords. You need delicious, organic, farm-raised search engine rankings and a strategy for dealing with Google’s latest algorithm release. You need industry best optimization practices in mind to help your site soar to the top. Digital banner campaigns, social media integration strategies—all rendered through the prism of your brand. You need SEO & SEM experts.
And we have ‘em.

At Element, media is more than the art of the buy. It’s a well-honed blade that strategically slices through target analysis, demographic and psychographic information, customer feedback, and trends that move through our culture. This is a complete suite of services. One born of research and guided by rigid process, with the occasional “Eureka!” moment as we intersect insightfully with where your target lives and breathes.

What helps one agency discover insights into consumer behavior where others cannot? Super vision? Uncanny hearing? An illegal system of bribes and payola schemes? Element Advertising believes the difference can be summed up with one word: research. It guides our media strategy, brand strategy, business strategy, and literally everything we do.