What helps one agency discover insights into consumer behavior where others cannot? Super vision? Uncanny hearing? An illegal system of bribes and payola schemes? Element Advertising believes the difference can be summed up with one word: research. It guides our media strategy, brand strategy, business strategy, and literally everything we do.

Brands are alive. They live, they breathe, and they change a bit every day. It’s why our process begins by understanding your brand’s current health first. Starting with a full audit, we then research to create communication architectures, provide key message development, and create tools you can use to ensure the long and healthy life of your brand.

So much more than a logo, a proper corporate identity is driven by research, competitive analysis, and an artistic hand that listens first to your long-term business goals. Why? Because, should your goals fall out of sync with the direction of your identity, brand disharmony and disintegration are next. We won’t let that happen.

Defining design is, as Frank Zappa might have said, “like dancing about architecture.” Design walks into the room and makes the room more intelligent. Design is the difference between your smartphone and a ‘90s flip phone. Good design makes a logo impactful, a brochure engaging, a website intuitive, and a three-dimensional mailing something that gets the phone ringing. Truly elegant design doesn’t brag, but manages to make its owner seem smarter than the average bear. That’s what we do.

Websites can be enormous undertakings for the average business. We understand. So we offer a process that makes life easier on you. Not sure how to integrate your brand platform? We are. We place it right at the center of every aspect of the UX (user experience) and UI (user interface). In fact, our knowledge of targets, design, and branding differentiates everything we do. This is one stop for your website needs. And it begins with Element. Click here to see our process.

If social media seems like a forest that grows steadily denser and harder to navigate, you’re not alone. We can help you parse the forest from the trees—by arming you with strategy and tactics, helping you understand where goals like “shareable content” and “cross-pollination with your website to lift your SEO” need to be heralded, and helping you determine what types of social media fit your business model.

Element Advertising finds it slightly funny that a new emphasis has been placed on integration. We’ve long felt that integration = a strong adherence to a graphic standard as guided by brand strategy. Or in plain, simple terms, using different media vehicles to reinforce a central message creatively is just good marketing.

The best PR strategies don’t just create awareness; they encourage your target audiences to engage directly with your brand. Whether we’re creating meaningful relationships on your behalf, managing reputations, provoking and sharing your messaging with earned media, or designing experiences—we always work from an interdisciplinary approach to break through today’s media clutter.

This could be video content that engages your target, without resorting to the silliness of a cat who plays the keyboard. Or graphically rich content your targets want to share with their friends because it enhances their personal brand. This is interaction via iPhone apps or video games or Facebook contests that support the core aspects of your brand. If content is king, then we’re the talented feudal serfs who make it all happen.

The contemporary philosophy behind marketing suggests that companies cannot choose precisely when they brand or when a consumer engages. So the world, viewed as a large, blank canvas that envelops the target you hope to coax toward you, offers innumerable opportunities to create impactful interactions with your company. From the stairs of a public building to a trade show floor to three-dimensional video projection in an unexpected place, brand vehicles travel everywhere. Those who do it tastefully, and in an integrated way, travel very, very far.

The worm has officially turned. You now need PPC. You need Google AdWords. You need delicious, organic, farm-raised search engine rankings and a strategy for dealing with Google’s latest algorithm release. You need industry best optimization practices in mind to help your site soar to the top. Digital banner campaigns, social media integration strategies—all rendered through the prism of your brand. You need SEO & SEM experts.
And we have ‘em.