• About Us

  • Meet the Team

    • ELEMENT BONDS.

      Element is about what is essential to an advertising relationship: creating close connections, like oxygen to hydrogen. We listen, first and foremost. We use scientific research to gather deep insights and understanding. And then we use those insights to ignite and explode creatively, innovatively—building messages and brands that shake customers from their haze and into action.

      THE ELEMENT EFFECT.

      By deploying a process meant to solve our clients’ problems elegantly and provocatively, we lead businesses toward the greatest ROI possible. While the precise formulas may change for each of our client engagements, our effort and results never do. This is Element Advertising.

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      ROB YOUNG

      ROB YOUNG is Element’s media + research director. Highlights include:

      Executive-level strategic media planning and execution at two of the world’s most recognized media agencies serving clients such as Kellogg’s, Pennzoil-Quaker State, and Chili’s restaurants.

      • 25+ years (or 49,920 hours) of media planning, buying and consumer research experience.
      • Media Director for Starcom Worldwide (Leo Burnett), Chicago, IL.
      • Associate Media Director, GSD&M, Austin, TX.

       

      Email Me

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      MATT LEVIN

      MATT LEVIN is Element’s creative director, senior art director, and web designer. Highlights include:

      • 5+ years working as art director for San Francisco ad agencies: Hub Strategy, Swirl, McKenzie & Associates, Fusion DM.
      • 14+ years in Asheville agencies.
      • International and local clients: eBay Motors, PGA, Ernst & Young, Veltec, Hewlett Packard, Cherokee Tourism, D.C. United, CNN, Grove Park Inn, Asheville Regional Airport, Mission Hospital, Nantahala Outdoor Center, Highland Brewing Company, and Green Man Brewery.

       

      Email Me

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      JACK BECKER

      JACK BECKER is Element’s principal brand strategist, creative director, and senior copywriter. Highlights include:

      • Provided senior-level brand strategy and creative direction for internationally recognized brands including Intel, Sundance Institute, Sony PlayStation, and MGM Motion Pictures.
      • 20+ years of branding, marketing, and advertising experience.
      • Formerly with EuroRSCG (now Havas Worldwide), the largest global agency.
      • Internationally recognized, award-winning creative.

       

      Email Me

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      ELLEN ALDRICH

      ELLEN ALDRICH is Element’s account manager. Highlights include:

      • 15+ years client-side marketing management experience.
      • Experience includes KidSenses Children’s InterACTIVE Museum, BirthMatters, a Jack Nicklaus signature golf course mountain community, and RealtyLink, LLC.
      • Successfully executed strategic marketing plans that increased student involvement in after-school enrichment programs, which contributed to over 80% of students exceeding standard achievement goals.

       

      Email Me

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      SIDNEY GILLIAM

      SIDNEY GILLIAM is one of Element’s account managers. Highlights include:

      • 5+ years in-house marketing experience in the natural products and outdoor recreation industries.
      • Implemented the Academy at SOAR’s first-ever comprehensive marketing plan, increasing program participation by 30%.
      • BA in mass communication from UNC Asheville.

       

      Email Me

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      ROB DECKER

      ROB DECKER is Element’s digital marketing strategist, analyst, and social media guru. Highlights include:

      Provided cohesive SEO, social media, and online marketing strategies for diverse clients such as:

      • Rumbling Bald Resort, Pinehurst, Mission Hospitals, and The Dunhill Hotel in Charlotte, NC.
      • 8+ years of SEO, online marketing, analytics, and digital marketing strategy experience.
      • Formerly with Jackman Reinvents, an international branding firm in Toronto, Canada.
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      ELLIE YOUNG

      ELLIE YOUNG is Element’s pillow thief and glasses-knapper.

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      DEWEY LEVIN

      DEWIE LEVIN is Element’s desk monkey and squeaky toy.

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      MAGGIE LEVIN

      MAGGIE LEVIN is Element’s watchdog.

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      BROWNIE GILLIAM

      BROWNIE GILLIAM is Element’s trash inspector.

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      TSALI ALDRICH

      TSALI ALDRICH is Element’s social butterfly.

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      FINNLEY ALDRICH

      FINNLEY ALDRICH is Element’s base jumper.

    OUR CAPABILITIES

  • ReRESEARCH
    Re

    RESEARCH

    What helps one agency discover insights into consumer behavior where others cannot? Super vision? Uncanny hearing? An illegal system of bribes and payola schemes? Element Advertising believes the difference can be summed up with one word: research. It guides our media strategy, brand strategy, business strategy, and literally everything we do.

  • MsMEDIA SERVICES
    Ms

    MEDIA SERVICES

    At Element, media is more than the art of the buy. It’s a well-honed blade that strategically slices through target analysis, demographic and psychographic information, customer feedback, and trends that move through our culture. This is a complete suite of services. One born of research and guided by rigid process, with the occasional “Eureka!” moment as we intersect insightfully with where your target lives and breathes.

  • BrBRANDING
    Br

    BRANDING

    Brands are alive. They live, they breathe, and they change a bit every day. It’s why our process begins by understanding your brand’s current health first. Starting with a full audit, we then research to create communication architectures, provide key message development, and create tools you can use to ensure the long and healthy life of your brand.

  • CiCORPORATE IDENTITY
    Ci

    CORPORATE IDENTITY

    So much more than a logo, a proper corporate identity is driven by research, competitive analysis, and an artistic hand that listens first to your long-term business goals. Why? Because, should your goals fall out of sync with the direction of your identity, brand disharmony and disintegration are next. We won’t let that happen.

  • DeDESIGN
    De

    DESIGN

    Defining design is, as Frank Zappa might have said, “like dancing about architecture.” Design walks into the room and makes the room more intelligent. Design is the difference between your smartphone and a ‘90s flip phone. Good design makes a logo impactful, a brochure engaging, a website intuitive, and a three-dimensional mailing something that gets the phone ringing. Truly elegant design doesn’t brag, but manages to make its owner seem smarter than the average bear. That’s what we do.

  • WdWEBSITE DEVELOPMENT
    Wd

    WEBSITE DEVELOPMENT

    Websites can be enormous undertakings for the average business. We understand. So we offer a process that makes life easier on you. Not sure how to integrate your brand platform? We are. We place it right at the center of every aspect of the UX (user experience) and UI (user interface). In fact, our knowledge of targets, design, and branding differentiates everything we do. This is one stop for your website needs. And it begins with Element. Click here to see our process.

  • SmSOCIAL MEDIA
    Sm

    SOCIAL MEDIA

    If social media seems like a forest that grows steadily denser and harder to navigate, you’re not alone. We can help you parse the forest from the treesby arming you with strategy and tactics, helping you understand where goals like “shareable content” and “cross-pollination with your website to lift your SEO” need to be heralded, and helping you determine what types of social media fit your business model.

  • IcINTEGRATED CAMPAIGNS
    Ic

    INTEGRATED CAMPAIGNS

    Element Advertising finds it slightly funny that a new emphasis has been placed on integration. We’ve long felt that integration = a strong adherence to a graphic standard as guided by brand strategy. Or in plain, simple terms, using different media vehicles to reinforce a central message creatively is just good marketing.

  • PrPUBLIC RELATIONS
    Pr

    PUBLIC RELATIONS

    The best PR strategies don’t just create awareness; they encourage your target audiences to engage directly with your brand. Whether we’re creating meaningful relationships on your behalf, managing reputations, provoking and sharing your messaging with earned media, or designing experiences—we always work from an interdisciplinary approach to break through today’s media clutter.

  • BcBRANDED CONTENT
    Bc

    BRANDED CONTENT

    This could be video content that engages your target, without resorting to the silliness of a cat who plays the keyboard. Or graphically rich content your targets want to share with their friends because it enhances their personal brand. This is interaction via iPhone apps or video games or Facebook contests that support the core aspects of your brand. If content is king, then we’re the talented feudal serfs who make it all happen.

  • EmEXPERIENTIAL MARKETING
    Em

    EXPERIENTIAL MARKETING

    The contemporary philosophy behind marketing suggests that companies cannot choose precisely when they brand or when a consumer engages. So the world, viewed as a large, blank canvas that envelops the target you hope to coax toward you, offers innumerable opportunities to create impactful interactions with your company. From the stairs of a public building to a trade show floor to three-dimensional video projection in an unexpected place, brand vehicles travel everywhere. Those who do it tastefully, and in an integrated way, travel very, very far.

  • SeSEO & SEM
    Se

    SEO & SEM

    The worm has officially turned. You now need PPC. You need Google AdWords. You need delicious, organic, farm-raised search engine rankings and a strategy for dealing with Google’s latest algorithm release. You need industry best optimization practices in mind to help your site soar to the top. Digital banner campaigns, social media integration strategiesall rendered through the prism of your brand. You need SEO & SEM experts.
    And we have ‘em.

  • X
    Ms

    MEDIA SERVICES

    At Element, media is more than the art of the buy. It’s a well-honed blade that strategically slices through target analysis, demographic and psychographic information, customer feedback, and trends that move through our culture. This is a complete suite of services. One born of research and guided by rigid process, with the occasional “Eureka!” moment as we intersect insightfully with where your target lives and breathes.

  • Case Studies

  • Testimonials

    • Cherokee

    • Carolina Day School

    • Nantahala Outdoor Center

    • North American Roofing

    • Ocracoke Island

    • Harrah’s Cherokee Casino Resort

    • The Dunhill Hotel

    • Their work was culturally sensitive and inclusive of community input that was essential in obtaining effective and measurable results. I strongly recommend Element to any Tribe or client for their business needs.

      —Michell Hicks, former Chief, Eastern band of Cherokee Indians

      Element is a major reason for my hotel and restaurant’s success. From branding and marketing strategy to advertising creative and tactical items, Element has lifted our brand and marketing appearance to truly reflect our service reputation.

      — John Beatty, former General Manager, The Dunhill Hotel + The Asbury

      Element helped Nantahala Outdoor Center conduct its first data-driven advertising campaign in years—from pre-campaign research, to expertly crafted creative, to responsive, real-time campaign adjustments, to accurate performance assessment during and after the campaign. The campaign was successful and led to the highest revenues in company history.

      —Charles Conner, Managing Partner at Sky Zone Asheville and former Marketing Director at Nantahala Outdoor Center

      Element Advertising has been a great partner for Cherokee tourism. Their exceptional creative and technical services have helped our trout fishing program reach unprecedented sales levels.

      —Mike LaVoie, Natural Resources Manager, Eastern Band of Cherokee Indians

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    We would love to hear from you.
    1 Tingle Alley. Asheville, NC 28801