A word on COVID-19 and the coronavirus from Element.

In light of what appears to be a constantly evolving news cycle regarding the coronavirus and the disease it causes, COVID-19, Element would like to encourage all of our friends, clients, vendors, and everyone else to be extra careful at this time.

Please follow all the proper precautions regarding social distancing, hand washing, and monitoring for any symptoms you or those close to you may be exhibiting. Like us, you’re likely a little overwhelmed by all the news and information on COVID-19 and the coronavirus. Here are the most reliable resources we’ve found for recommended health practices and general safety guidelines:



Element will be observing a telecommuting schedule or virtual office hours for the next several weeks. So please don’t expect to see a lot of us at the office. But we are, as ever, hard at work, at the ready, and hoping for a speedy conclusion to this time of uncertainty. If you have any need or request, you’ll find each of us are available by phone, email, or text.

We’ll keep this page updated. In the meantime:

Stay safe. Stay vigilant. And our best wishes to everyone.

-Element Advertising

By Jack Becker

  • Advertising During the COVID-19 Crisis—What to Do and How to Do It.




  • When Audience Becomes Artist: Curating User-Generated Content in Social Media.

  • Four Things to Consider for Your Social Media Strategy

  • Making an Open Office Workspace Work

  • Navigating Your WordPress Dashboard

  • Advertising Loves Abbreviations

  • Element at Five Years: How We Came to Be

  • The Latest Trends in Mobile Advertising

  • Share the Love

  • Ancient Native American symbology, reimagined.

  • Beating back bias: Or, why Element insists on science over instinct.

  • How does one speak “art director?” Communication 101 with artsy types & agencies.

  • Puppy Kisses: My Secret Source of Creativity

  • Happy Clients, Happy Work Life

  • We’re Hiring: Account Manager

  • Your Brain is Beautiful – And Here’s Proof

  • Stop trying to be creative. And start coming up with solutions.

  • NOC Whitewater Rafting Commercial

  • Meet our newest Element, Ms. Shannon Quinn!

  • Grateful for the Adventure: Nantahala Outdoor Center

  • A New Model for a New Time: An Inside Look at Anomaly

  • Confessions of an Office Prankster

  • The Brilliant Season has begun.

  • Google goes old and new at the same time.

  • Office Time: Friend or Foe

  • An Interview with Element’s Media Director

  • The Brilliant Season: A Colorful Twist on Cherokee Branded Content

  • You’ve just been given an orchid. Now what?

  • Website Development Process

  • Smarten up your lunch break with these three healthy ideas.

  • A Look Inside: Shiny New Van Graphics for an Ancient Water

  • Are you a good or bad thinker?

  • A Look Inside the Logo Design Process

  • Is your brand in a superposition?

  • Mobile Revolution


  • #MJ’s tweeting—why aren’t you?

  • It’s time to review your strategic media relations plan.

  • Synesthesia and Experiential Branding

  • A positive expression of the need for negative space.

  • The Citizen-Times reminds us of the power of PR.

  • Let’s talk trends.

  • Element Advertising Checks in to Charlotte market

  • The teacher we all wished we had offers one more lesson.

  • Element & North American Roofing begin building something big.

  • Welcome to the Element Advertising blog.