OUR BLOG

Ancient Native American symbology, reimagined.

As an art director, I glean inspiration from anywhere I can get it. Assignments come in from clients; and briefs from account executives that point us in directions or narrow down where our spheres of influence come from. With our client Cherokee, NC, the inspiration stretches back thousands of years.

It is a great honor to be asked to work on any project for the Cherokees, and we feel a great responsibility for how their people, organizations, and businesses are represented. Our main source of inspiration for logos, icons, and symbols comes from a book called Sun Circles and Human Hands: The Southeastern Indians – Art and Industry. This book mainly explores the Mississippian Period, and is a great source for photography depicting pottery patterns, decorative shell gorgets, and stone carvings. These artifacts were unearthed on ancient Indian mounds in Spiro, Oklahoma; Moundville, Alabama; and Etowah, Georgia.

While using this book as a resource, we still like to inject a touch of modern design and original creativity. This combination makes the design work fresh and custom, but retains a firm foot in history.

Here are some examples we have created over the past few years:

 

 

 

 

 

By Matt Levin

  • When Audience Becomes Artist: Curating User-Generated Content in Social Media.

  • Four Things to Consider for Your Social Media Strategy

  • Making an Open Office Workspace Work

  • Navigating Your WordPress Dashboard

  • Advertising Loves Abbreviations

  • Element at Five Years: How We Came to Be

  • The Latest Trends in Mobile Advertising

  • Share the Love

  • Beating back bias: Or, why Element insists on science over instinct.

  • How does one speak “art director?” Communication 101 with artsy types & agencies.

  • Puppy Kisses: My Secret Source of Creativity

  • Happy Clients, Happy Work Life

  • We’re Hiring: Account Manager

  • Your Brain is Beautiful – And Here’s Proof

  • Stop trying to be creative. And start coming up with solutions.

  • NOC Whitewater Rafting Commercial

  • Meet our newest Element, Ms. Shannon Quinn!

  • Grateful for the Adventure: Nantahala Outdoor Center

  • A New Model for a New Time: An Inside Look at Anomaly

  • Confessions of an Office Prankster

  • The Brilliant Season has begun.

  • Google goes old and new at the same time.

  • Office Time: Friend or Foe

  • An Interview with Element’s Media Director

  • The Brilliant Season: A Colorful Twist on Cherokee Branded Content

  • You’ve just been given an orchid. Now what?

  • Website Development Process

  • Smarten up your lunch break with these three healthy ideas.

  • A Look Inside: Shiny New Van Graphics for an Ancient Water

  • Are you a good or bad thinker?

  • A Look Inside the Logo Design Process

  • Is your brand in a superposition?

  • Mobile Revolution

  • A CAMPAIGN TAKES SHAPE

  • #MJ’s tweeting—why aren’t you?

  • It’s time to review your strategic media relations plan.

  • Synesthesia and Experiential Branding

  • A positive expression of the need for negative space.

  • The Citizen-Times reminds us of the power of PR.

  • Let’s talk trends.

  • Element Advertising Checks in to Charlotte market

  • The teacher we all wished we had offers one more lesson.

  • Element & North American Roofing begin building something big.

  • Welcome to the Element Advertising blog.