In the heart of Asheville’s creative scene lies a powerhouse of graphic design innovation – Element Advertising. Led by visionary Art Director Matt Levin, this agency has carved a niche for itself in the design world. Backed by over a decade of consistent excellence across diverse industries, Element has bolstered the success of businesses large and small. This results-driven Asheville agency boasts a comprehensive range of design services and advertising acumen, reflecting the transformative power of its thoughtful and strategic approach. As a result, Element has become one of the best Asheville graphic design and advertising sources.
Explore Element Advertising’s design portfolio.
Crafting Identities: Branding and Logo Design
Branding serves as the cornerstone of a business’s identity. As such, Element recognizes the pivotal roles branding elements play in shaping perceptions and fostering brand recognition. For example, Levin’s approach to branding and logo design embodies a commitment to tailoring each project to meet a client’s unique goals. Through branding workshops and research, their team collaborates with each client, developing a custom look that encapsulates the essence of the business. As a result, the visual identity and messaging campaings resonate deeply with the company and intended target audience.
BRANDING // LOGO DESIGN
Branding and logo design are important first steps in creating a unique identity for your business. These logo design examples have custom looks based on collaborative branding workshops tailored to clients’ needs.
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A Glimpse into the World of Logos
Element’s logo design portfolio exemplifies the agency’s ability to distill complex ideas into visually striking and memorable symbols. For instance, each logo reflects a dedication to the process of reaching beyond aesthetics. In other words, Levin and his team craft designs that encapsulate a business’s core values. With a keen understanding of the power of simplicity, Element creates logos that are timeless and versatile. Subsequently, these logos evolve alongside the brands they symbolize as markets and technology change.
Diverse Services for Comprehensive Solutions
Covering an expansive range of services, Element ensures businesses of all scales find their brand and advertising solutions through one source. Coupled with other comprehensive marketing strategies such as copywriting, ad placement, print production, SEO, social media management, strategic blogging, and email marketing, Element’s design services include:
• Graphic Design
• Brand Design
• Logo Design
• Packaging Design
• Product Design
• Print Design
• User Experience Design (UED)
• Web Development
These comprehensive offerings stem from a belief that a holistic approach to design leads to more effective and impactful marketing solutions. Check out various examples of each aspect of individual design services below.
Transformation Through the best asheville graphic Design
Regardless of the industry or scale of business, Element’s work exemplifies how thoughtful design drives transformation. Indeed, Element’s journey alongside various sectors has honed its ability to adapt and innovate. As a result, businesses benefit from visually appealing and strategically sound solutions. From revamping the image of a time-honored firm to creating a vibrant and user-friendly social media campaign, Element’s impact on a business’s success is far-reaching and undeniable.
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ADVERTISING: THE ASBURY
The Asbury, an award-winning Charlotte restaurant and boutique hotel, transformed into a bustling foodie hot spot with Element’s help. When they first approached Element, the Asbury sought more than “late-night bites” for the weary traveler. So, they hired super-star head chefs and pushed a “Southern + Modern” approach to farm-to-table cuisine. Consequently, the Asbury attracts droves of local food enthusiasts and the business lunch crowd from the wider Charlotte foodie scene.
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Matt Levin: A Senior Designer with a Multifaceted Portfolio
At the helm of Element’s creative endeavors is Matt Levin, a seasoned and skilled Creative Director, Art Director, and Senior Designer with a wealth of professional experience spanning two decades. Levin’s professional journey in the design world has been one of constant evolution and innovation among designers. Having worked across various industries, he brings a unique perspective to every design work he undertakes. His portfolio reflects his adaptability and creativity, showcasing bold yet relatable concepts. Moreover, he captures the essence of each brand while infusing his distinctive touch throughout the entire process.
ADVERTISING: NANTAHALA OUTDOOR CENTER
NOC had never engaged an advertising firm before contacting Element. For this reason, they weren’t sure what to expect when we began working with them in 2015. As always, the Element team rolled up our sleeves and began our intensive research in collaboration with Magellan Strategy Group. Subsequently, they defined the target as an “active dad” who wants to expose his kids to wholesome outdoor adventures. Each year, Element devised multiple campaigns and tested them for maximum efficiency and impact. Additionally, through careful monitoring, Element chose and optimized the best media buys for the target.
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ADVERTISING: CHEROKEE, NC CAMPAIGN EVOLUTION
When an advertising firm stays an agency-of-record for any brand for ten years, as Element has for the Eastern Band of Cherokee Indians, they must keep the look fresh so the target doesn’t assume they have already seen it. For example, the look of the Cherokee, NC, destination has evolved every two years over every aspect of its expansive media mix. Moreover, each campaign look must translate into print, digital, TV, billboards, collateral, and signage to remain consistent and cohesive. For this reason, Element’s team ensures their long-term brands remain exciting, engaging, and effective.
2019–2022
2016–2018
2013–2015
2012–2014
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PACKAGING
Examples of some package designs for Green Man Brewing in Asheville, NC.
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COLLATERAL
Sometimes overlooked in the fast-paced digital landscape, print collateral tells a long-lasting story about a brand. In contrast to digital, you can hold a brochure in your hand or place an annual report on a coffee table. These types of projects comprise vital elements in the 360-degree marketing campaigns Element orchestrates. Aimed for maximum return on investment, each project aims to attract as many potential customers as possible at the right time and place. For example, Element develops large-scale print pieces using various production techniques. Moreover, the Element team understands the importance of quality control and is devoted to the design process from the sketch phase to press checks. This way, clients receive the best possible final product that promises robust customer engagement.
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SIGNAGE
Element jumped at the opportunity to help the North Carolina Arboretum design a comprehensive signage system with over 300 trail signs and multiple way-finding maps. To better understand the experience of the Arboretum’s visitors, the Element team began by walking the trails. As a result of their research, they incorporated existing color-coded maps while implementing a user-friendly icon system. This way, they avoided confusing and inconsistent signage, differentiating between hiking and biking trails. Hence, the trails became clearer and more enjoyable for visitors.
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Unveiling the Digital Facade: Web Design
In today’s digital age, a compelling online presence is non-negotiable. Thus, Element’s team recognizes the transformative potential of quality custom web design. For instance, their approach extends beyond creating visually appealing websites. As a result, each website is an immersive experience designed to draw, engage, and captivate visitors. Whether it’s a major corporation doing social media marketing or a startup just finding its footing with optimized blog campaigns, Element’s websites harness the attention and action of their potential customers while staying consistent with every aspect of their brand presence.
WEB DESIGN
Web design is an ever-evolving process. Pairing a company’s brand with current digital design trends and technologies is a cornerstone of Element’s approach.
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The Asheville Aesthetic: what makes Element the Best Asheville graphic design
Nestled in the artistic haven of Asheville, Element draws inspiration from its surroundings. Correspondingly, the city’s eclectic blend of traditional and contemporary architecture and vibrant art community fosters an environment of creative exploration. In consequence, this rich aesthetic seeps into Element’s design work, giving it a distinct flair, nodding to Asheville’s creative spirit.
Standing as a beacon of graphic design excellence in Asheville for eleven years, Element stands as a testament to the immersive power of design in shaping businesses and their narratives. Indeed, Levin’s extensive design portfolio speaks to their adaptability and innovation. Additionally, Element’s comprehensive range of graphic designer services, from branding and logo design to web development and social media graphics, showcases its commitment to holistic design solutions. With a transformative approach that transcends aesthetics, Element recognizes the immense power of design in shaping businesses and their narratives.
Small Businesses in Asheville, NC thrive with quality design and advertisng
An ideal partner for businesses of all sizes seeking top-notch graphic design and ad servces, Element consistently delivers impactful results. With a team of best-in-class graphic designers, digital marketers, writer, and skilled web designers, the team offers a comprehensive suite of services. From logo concepts to web design and everything in between, and with footholds in SEO and design industry trends, Element takes your business to the next level and beyond.
Small businesses, in particular, stand to benefit immensely from Element’s expertise. With a seasoned track record and a well-versed approach, the team knows how to translate rough ideas into design solutions that align seamlessly with businesses’ goals. So, whether designing eye-catching t-shirts or crafting an online portfolio to captivate potential customers, Element’s capabilities extend far beyond the standard offerings. Moreover, you’ll be hard-pressed to find another source that offers such acompetitive prices.
Communication: Key to the best Asheville graphic design
What truly sets Element apart is its commitment to strong communication skills. Navigating the graphic design and advertising world can be complex. Yet, the agency’s professional team ensures they understand each client’s vision, translating it into tangible results. From collaborating on logo concepts that resonate with a brand’s essence to designing user interfaces that enhance online experiences, Element’s communication-centric approach is paramount. Moreover, their Asheville location is uniquely positioned to tap into the region’s thriving commercial engine while enabling designers to approach each project with local inspiration.
In conclusion, Element Advertising’s graphic design prowess in Asheville, NC, is evident in its ability to cater to businesses of all sizes and types. With a diverse portfolio of successful products and campaigns, Element’s team of web designers, graphic designers, and marketing professionals puts it at the top of the best Asheville graphic design list. There’s no doubt Element has made its mark as a leader in the design industry, serving not only Asheville, but across the country.
Whether you’re a startup or an established company, Element Advertising’s expertise will transform your ideas into compelling realities that resonate with your target audience. Put simply, exceptional design and advertising translate into more revenue for your business. Call or email today for a free consultation.