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BRANDED CONTENT

This could be video content that engages your target, without resorting to the silliness of a cat who plays the keyboard. Or graphically rich content your targets want to share with their friends because it enhances their personal brand. This is interaction via iPhone apps or video games or Facebook contests that support the core aspects of your brand. If content is king, then we’re the talented feudal serfs who make it all happen.

By Matt Levin

  • When Audience Becomes Artist: Curating User-Generated Content in Social Media.

  • Four Things to Consider for Your Social Media Strategy

  • Making an Open Office Workspace Work

  • Navigating Your WordPress Dashboard

  • Advertising Loves Abbreviations

  • Element at Five Years: How We Came to Be

  • The Latest Trends in Mobile Advertising

  • Share the Love

  • Ancient Native American symbology, reimagined.

  • Beating back bias: Or, why Element insists on science over instinct.

  • How does one speak “art director?” Communication 101 with artsy types & agencies.

  • Puppy Kisses: My Secret Source of Creativity

  • Happy Clients, Happy Work Life

  • We’re Hiring: Account Manager

  • Your Brain is Beautiful – And Here’s Proof

  • Stop trying to be creative. And start coming up with solutions.

  • NOC Whitewater Rafting Commercial

  • Meet our newest Element, Ms. Shannon Quinn!

  • Grateful for the Adventure: Nantahala Outdoor Center

  • A New Model for a New Time: An Inside Look at Anomaly

  • Confessions of an Office Prankster

  • The Brilliant Season has begun.

  • Google goes old and new at the same time.

  • Office Time: Friend or Foe

  • An Interview with Element’s Media Director

  • The Brilliant Season: A Colorful Twist on Cherokee Branded Content

  • You’ve just been given an orchid. Now what?

  • Website Development Process

  • Smarten up your lunch break with these three healthy ideas.

  • A Look Inside: Shiny New Van Graphics for an Ancient Water

  • Are you a good or bad thinker?

  • A Look Inside the Logo Design Process

  • Is your brand in a superposition?

  • Mobile Revolution

  • A CAMPAIGN TAKES SHAPE

  • #MJ’s tweeting—why aren’t you?

  • It’s time to review your strategic media relations plan.

  • Synesthesia and Experiential Branding

  • A positive expression of the need for negative space.

  • The Citizen-Times reminds us of the power of PR.

  • Let’s talk trends.

  • Element Advertising Checks in to Charlotte market

  • The teacher we all wished we had offers one more lesson.

  • Element & North American Roofing begin building something big.

  • Welcome to the Element Advertising blog.