OUR BLOG

The Brilliant Season has begun.

Several months ago, we teased a new broadcast project Element began working on with our largest client, the Eastern Band of Cherokee Indians. Dubbed “The Brilliant Season,” it’s Cherokee’s first-ever animated TV and video content, and it helps to usher in the more formal invitation Cherokee is making to all: If you don’t know or haven’t been, Cherokee is the ideal fall leaf watching and color hunting capital of Western North Carolina. You won’t find a more brilliant (hence, the name of our spot) fall color display, or a more affordable overnight destination as you tour the Great Smokies or Blue Ridge Mountains.

The product of many months of hard work and collaboration between Element Advertising, CHRLX (a highly regarded animation house out of New York, NY), and broadcast production house Milepost 355, “The Brilliant Season” is currently running as a 60-second and 30-second cut in feeder markets important to Cherokee.

Within the animated spot, we see a lone, fall-colored leaf drift past a hiker trekking through the mountains near Cherokee, North Carolina. The copy, voiced by native Cherokee actor Mike Crowe, offers that, “In Cherokee, each fall, what’s ancient becomes new again, as nature conducts the symphony of the season.” We see our hiker tracing the same footsteps as an ancient Cherokee hunter, bringing the two eras together. As the eras collide, we hear the forest all around the two hunters seem to come to life, with the sounds of nature forming a symphony of sorts. Now, color hunter and ancient hunter trek to return this lone leaf to its source, placing it at the base of a great tree. As they do, the entire forest begins to transform into its brilliant annual display.

It’s an effort Element and our client are quite proud of, but as always, we’d love to hear your thoughts. Let us know what you think, and what your plans are for fall leaf watching. If you need a suggestion, we know a lovely place to visit.

 

By Matt Levin

  • When Audience Becomes Artist: Curating User-Generated Content in Social Media.

  • Four Things to Consider for Your Social Media Strategy

  • Making an Open Office Workspace Work

  • Navigating Your WordPress Dashboard

  • Advertising Loves Abbreviations

  • Element at Five Years: How We Came to Be

  • The Latest Trends in Mobile Advertising

  • Share the Love

  • Ancient Native American symbology, reimagined.

  • Beating back bias: Or, why Element insists on science over instinct.

  • How does one speak “art director?” Communication 101 with artsy types & agencies.

  • Puppy Kisses: My Secret Source of Creativity

  • Happy Clients, Happy Work Life

  • We’re Hiring: Account Manager

  • Your Brain is Beautiful – And Here’s Proof

  • Stop trying to be creative. And start coming up with solutions.

  • NOC Whitewater Rafting Commercial

  • Meet our newest Element, Ms. Shannon Quinn!

  • Grateful for the Adventure: Nantahala Outdoor Center

  • A New Model for a New Time: An Inside Look at Anomaly

  • Confessions of an Office Prankster

  • Google goes old and new at the same time.

  • Office Time: Friend or Foe

  • An Interview with Element’s Media Director

  • The Brilliant Season: A Colorful Twist on Cherokee Branded Content

  • You’ve just been given an orchid. Now what?

  • Website Development Process

  • Smarten up your lunch break with these three healthy ideas.

  • A Look Inside: Shiny New Van Graphics for an Ancient Water

  • Are you a good or bad thinker?

  • A Look Inside the Logo Design Process

  • Is your brand in a superposition?

  • Mobile Revolution

  • A CAMPAIGN TAKES SHAPE

  • #MJ’s tweeting—why aren’t you?

  • It’s time to review your strategic media relations plan.

  • Synesthesia and Experiential Branding

  • A positive expression of the need for negative space.

  • The Citizen-Times reminds us of the power of PR.

  • Let’s talk trends.

  • Element Advertising Checks in to Charlotte market

  • The teacher we all wished we had offers one more lesson.

  • Element & North American Roofing begin building something big.

  • Welcome to the Element Advertising blog.