OUR BLOG

Welcome to the Element Advertising blog.

We just wanted to formally invite you to stick around, or come back often, now that you’ve found us, blog-wise. It’s our opportunity to share a bit of who we are, how we keep our clients happy and produce results for them, offer a peek behind our collective green curtain, and every once in a while, perhaps even offer you some insights into branding, advertising, marketing, PR, design, media, blah. We mean blog.

We’ll keep this one on the brief side. Other entries may not be. But we’re aiming to keep you engaged, intrigued, and interested. If we’re not, let us know on our Facebook page. We’ll take helpful suggestions. Or just suggestions.

From all of us here at Element, a sincere “Welcome aboard!”

By Matt Levin

  • FINDING THE GOOD: A LOOK AT THE POSITIVE WAYS COVID-19 MIGHT IMPACT BUSINESS.

  • Advertising During the COVID-19 Crisis—What to Do and How to Do It.

  • A SMALL, GOOD THING.

  • A word on COVID-19 and the coronavirus from Element.

  • LET’S TALK TONE.

  • DISRUPTION IS DEAD. LONG LIVE DISRUPTION.

  • When Audience Becomes Artist: Curating User-Generated Content in Social Media.

  • Four Things to Consider for Your Social Media Strategy

  • Making an Open Office Workspace Work

  • Navigating Your WordPress Dashboard

  • Advertising Loves Abbreviations

  • Element at Five Years: How We Came to Be

  • The Latest Trends in Mobile Advertising

  • Share the Love

  • Ancient Native American symbology, reimagined.

  • Beating back bias: Or, why Element insists on science over instinct.

  • How does one speak “art director?” Communication 101 with artsy types & agencies.

  • Puppy Kisses: My Secret Source of Creativity

  • Happy Clients, Happy Work Life

  • We’re Hiring: Account Manager

  • Your Brain is Beautiful – And Here’s Proof

  • Stop trying to be creative. And start coming up with solutions.

  • NOC Whitewater Rafting Commercial

  • Meet our newest Element, Ms. Shannon Quinn!

  • Grateful for the Adventure: Nantahala Outdoor Center

  • A New Model for a New Time: An Inside Look at Anomaly

  • Confessions of an Office Prankster

  • The Brilliant Season has begun.

  • Google goes old and new at the same time.

  • Office Time: Friend or Foe

  • An Interview with Element’s Media Director

  • The Brilliant Season: A Colorful Twist on Cherokee Branded Content

  • You’ve just been given an orchid. Now what?

  • Website Development Process

  • Smarten up your lunch break with these three healthy ideas.

  • A Look Inside: Shiny New Van Graphics for an Ancient Water

  • Are you a good or bad thinker?

  • A Look Inside the Logo Design Process

  • Is your brand in a superposition?

  • Mobile Revolution

  • A CAMPAIGN TAKES SHAPE

  • #MJ’s tweeting—why aren’t you?

  • It’s time to review your strategic media relations plan.

  • Synesthesia and Experiential Branding

  • A positive expression of the need for negative space.

  • The Citizen-Times reminds us of the power of PR.

  • Let’s talk trends.

  • Element Advertising Checks in to Charlotte market

  • The teacher we all wished we had offers one more lesson.

  • Element & North American Roofing begin building something big.