CLIENT: Blue Ridge Public Radio
Dubbed “National Public Radio for Western North Carolina,” (by Element, incidentally) Blue Ridge Public Radio beams a steady supply of news, music, and entertainment to the public radio fans of WNC.
WHAT DO THEY OFFER?
The BBC News Hour. Fresh Air. Wait Wait…Don’t Tell Me. Lovingly curated classical music. The entertainment of NPR’s distinctive personalities. The integrity of public radio journalism.
THE ELEMENT EFFECT:
Element was hired back when the station called itself WCQS. Since, we’ve conducted not one, not two, but three separate and distinct branding processes for new stations BPR News and BPR Classic, and their parent entity, Blue Ridge Public Radio. We’ve built graphic standards and logos. A new sales kit to help them with their underwriting efforts. Public relations. Print ads for music programs. Soft- and hard-launch window treatments for their offices in Asheville, North Carolina. And all along, Element’s donated so much in sweat equity to their cause, we’re likely one of their top donors.