CLIENT: Chimney Rock State Park
Chimney Rock State Park, an outdoor tourism destination located in Western North Carolina’s scenic Blue Ridge Mountains.
WHAT DO THEY OFFER?
Views and views and more views. Amazing hiking opportunities. Live music, movies, and other entertainment. Flora and fauna out the wazoo. Birding adventures. A 996-acre living classroom in which to discover nature in all her glory, and all the biodiversity Western North Carolina has to offer.
THE ELEMENT EFFECT:
Since our doors opened in 2012, Element has been Chimney Rock’s agency of record, providing a full rebranding project, revised graphic standards and design, media planning, copywriting, research, and a fully revised website. A combination of old school brochures, trail maps, print ads, and other printed materials live harmoniously next to more modern digital banner campaigns. The combination of insightful, well-researched, and innovatively expressed messages has helped Chimney Rock weather both literal and figurative storms (several mudslides, broken elevators, and increased competition for tourism dollars).
STATS + HIGHLIGHTS:
In terms of performance, 10,294,541 digital impressions were served in 2017. Over 2016, website visits were up over 41%, time spent on site was up 95.7%, users were up 27%, new users were up 26%, and pageviews were up 195%.