• Cherokee

  • The North Carolina Arboretum

  • Nantahala Outdoor Center

  • The Asbury

  • The Railyard BLK MTN

  • Chimney Rock State Park

  • Seeds to Success

  • Ocracoke Island

  • North American Roofing

  • Annie B’s Homemade Ice Cream

  • Blue Ridge Public Radio

  • University of North Carolina Asheville

  • Green Man Brewery

  • The Dunhill Hotel

  • Luella’s Barbeque

  • Homeward Bound

  • Harrah’s Cherokee Casino Resort

  • Carolina Day School

  • Cherokee Indian Hospital Authority

  • Tweetsie Railroad

  • Blue Ridge Music Trails

  • Branding
  • Web
  • Collateral
  • CLIENT: North American Roofing

    North American Roofing, or NAR for short, who now call their home base of operations Tampa, FL, but serve the great 48 contiguous states and Puerto Rico with commercial roofing services.


    Roofing options for your healthcare facility, cold storage, industrial warehouse, commercial apartment complexes, you name it––if it’s a commercial enterprise with four walls, chances are, NAR can provide the roof and/or the repairs.


    Over the course of Element’s tenure, we did research with our client to understand the purchasing side of something as large as a commercial roof, using that information scientifically and strategically across several campaigns over our long tenure with NAR. We built sales kits, digital banner campaigns, a full enterprise-level website, new graphic standards; directed photo and video shoots; and kept their nationwide sales force armed with an array of sales materials. During that time, we had the distinct pleasure of working under both Heather Johnson and Jake Stansell as marketing directors. We’ll let Jake discuss our highlights below.


    Here’s Jake Stansell, former North American Roofing Marketing Manager, describing the results of Element’s efforts: “Since engaging Element, North American Roofing has launched several new products and services that have positively added to our revenue growth and profitability.” Care to discover more highlights?